--- title: Talent Shortage/What Workers Want Campaign Australia description: In its 13th year, the Talent Shortage survey reveals what attracts and retains workers and how that varies by age, gender and geography. image: https://downloads.manpowergroup.com.au/hubfs/MPG-TS-WWW-1200x628-Talent_shortages.png --- [![Manpower Group Logo](https://downloads.manpowergroup.com.au/hubfs/mpg-logo.png)](https://www.manpowergroup.com.au) - [View More Insights](https://www.manpowergroup.com.au/workforce-insights) - [Contact Us](https://www.manpowergroup.com.au/contact) -   › - [Contact Us](https://share.hsforms.com/1VNID24oBTRiUnUx9UEM7mg2akjt) ![talent-shortage-banner_latest](https://downloads.manpowergroup.com.au/hubfs/talent-shortage-banner_latest.jpg) # The Talent Shortage Now in its 13th year, ManpowerGroup’s Talent Shortage survey is the largest of its kind. New research reveals what attracts and retains workers and how that varies by age, gender and geography. Explore What Workers Want for a new approach to the skills shortage. ![MPG-TS-WWW-1200x628-talent-shortage-figure_v2](https://downloads.manpowergroup.com.au/hs-fs/hubfs/MPG-TS-WWW-1200x628-talent-shortage-figure_v2.png?width=1000&name=MPG-TS-WWW-1200x628-talent-shortage-figure_v2.png) [Read Report](https://downloads.manpowergroup.com.au/hubfs/MPG_WhatWorkersWant_AU_2020_July.pdf) ## Driving Factors Emerging technology and changing skills have left employers with unfilled roles, threatening productivity, efficiency and future growth. Explore the global impact. View Data ## Filling The Gap Skills required for the most in-demand roles continue to evolve rapidly. These are the hardest to fill in Australia. # ![Picture1](https://downloads.manpowergroup.com.au/hs-fs/hubfs/Picture1.png?width=1005&name=Picture1.png) ## Coming Up Short **In Australia,** Talent Shortages are felt mostly across larger organisations with more than half of employers  reporting recruitment difficulties due to lack of qualified talent in 2019. ![difficult](https://downloads.manpowergroup.com.au/hs-fs/hubfs/difficult.jpg?width=600&name=difficult.jpg)     See Shortages By Company Size by Country Explore 2019 Global Talent Shortage Data below ## What Workers Want [Explore Their Needs](https://workforce-resources.manpowergroup.com/closing-the-skills-gap-know-what-workers-want) **PAY** is the top attraction and retention factor for those under 65, but 89% of people in the U.S. value additional benefits as much as pay. **PERSONALIZATION & CAREER INSIGHTS** 81% of those who have been assessed report higher job satisfaction. **EDUCATION, EXPERIENCE & EXPOSURE** means a [**Culture of Learnability**](https://www.manpowergroup.com/workforce-insights/expertise/learnability-quotient). 79% of employees who access free training like their jobs more.  **FLEXIBILITY** and control over calendar are critical for employee well-being. In the UK, only 6% of the workforce has a 9-5 working day. **PURPOSE** matters and companies need to be clear and authentic about their mission. [Explore Their Needs](https://workforce-resources.manpowergroup.com/closing-the-skills-gap-know-what-workers-want) ## Accelerate Your Talent Strategy Understanding What Workers Want and meeting those needs is the key to solving today’s talent shortage problem. To keep pace, an effective talent strategy should comprise four key elements: **build, buy borrow, bridge**. [View Related Content](https://workforce-resources.manpowergroup.com/accelerate-your-talent-strategy) ![1_Build-01](https://go.manpowergroup.com/hubfs/MPG_What_Workers_Want/1_Build-01.png) Build Invest in learning and development to grow your talent pipeline ![2_Buy-01](https://go.manpowergroup.com/hubfs/MPG_What_Workers_Want/2_Buy-01.png) Buy Go to the external market to attract talent that can’t be built in-house ![3_Borrow-01](https://go.manpowergroup.com/hubfs/MPG_What_Workers_Want/3_Borrow-01.png) Borrow Cultivate communities of talent outside the organization ![4_Bounce-01](https://go.manpowergroup.com/hubfs/MPG_What_Workers_Want/4_Bounce-01.png) Bridge Help people move on or move up to new roles within the organization [View Related Content](https://workforce-resources.manpowergroup.com/accelerate-your-talent-strategy) ## SOLVE YOUR TALENT SHORTAGE CHALLENGES As workforce experts, ManpowerGroup finds work for millions of people each year around the world. Find out how we can help your organization find and retain the best talent. ## About This Survey ManpowerGroup commissioned two-part research to understand attitudes towards work from individuals and talent shortage challenges across organizations. Reputation Leaders conducted a quantitative global study of 14,091 workers balanced 50/50 across genders in 15 countries across all industry sectors. Respondents were aged 18-79 and included full-time workers (78%), part-time workers (13%) and gig workers (12%) from organizations of all sizes and at all levels of the company from entry level and individual contributors to senior management and C-suite. Fieldwork took place in December 2018 in Australia, Belgium, France, Germany, India, Israel, Italy, Japan, Mexico, Netherlands, Norway, Spain, Sweden, UK and US. Infocorp carried out quantitative research with 24,419 employers across six industry sectors in 44 countries and territories: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China, Colombia, Costa Rica, Croatia, Czech Republic, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, UK and USA. [![< Back to Insights](https://no-cache.hubspot.com/cta/default/3852425/d496dc8a-8c35-4672-a67d-af7553b177a6.png)](https://cta-redirect.hubspot.com/cta/redirect/3852425/d496dc8a-8c35-4672-a67d-af7553b177a6) # SHORTAGES AROUND THE WORLD No country is immune to the skills gap, but the level of difficulty employers have filling roles varies. See where the talent shortages are most acute and where employers have the least trouble filling roles. ![Raindow01-1-1](https://go.manpowergroup.com/hs-fs/hubfs/TalentShortage%202018%20(Global)%20Assets/Images/Raindow01-1-1.png?width=1920&height=4&name=Raindow01-1-1.png) ![Manpower Group logo](https://go.manpowergroup.com/hubfs/ManPowerGroupLogo.svg) # In-Demand roles by Country For the 7th consecutive year, skilled trades positions are the hardest to fill and healthcare was added to this year’s list. See what are the most in-demand roles in your country. ![Manpower Group logo](https://go.manpowergroup.com/hubfs/ManPowerGroupLogo.svg) # TALENT SHORTAGE BY COMPANY SIZE ![Manpower Group logo](https://go.manpowergroup.com/hubfs/ManPowerGroupLogo.svg) # A GENERATIONAL VIEWPOINT ON WORK Aside from pay, flexibility and challenging work, what workers want varies by age, geography and gender. ![Manpower Group logo](https://go.manpowergroup.com/hubfs/ManPowerGroupLogo.svg) # A Generational Viewpoint on Work ![Manpower Group logo](https://go.manpowergroup.com/hubfs/ManPowerGroupLogo.svg) # Watch the Video   ![Manpower Group logo](https://go.manpowergroup.com/hubfs/ManPowerGroupLogo.svg) - [About ManpowerGroup](https://www.manpowergroup.com.au/about) - [Workforce Insights](https://www.manpowergroup.com.au/workforce-insights) - [Contact Us](https://www.manpowergroup.com.au/contact) - Follow Us - [Visit us on Youtube](https://www.youtube.com/@manpowergroupaustralia5352) - [Visit us on Linkedin](https://au.linkedin.com/company/manpowergroup-australia) © ManpowerGroup. 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